Introduction v
Ethics is a code of behavior that a society considers moral and appropriate for guiding relationship with one another. It involves judgments as to good and bad, right and wrong and what ought to be when everything will go smoothly in the organization then it treated as an ethically sound business organization. In addition people should have the right for electing religious or social beliefs and relationship. Moreover people should respect others rights as well as get respect from others consequently. Unless standard ethics or these short of situation occurred in d organization then conflict will arise and responsibility going down progressively. Consumer rights are practiced in Europe with a greater importance comparing to the other regions. Being a highly developed country, and being in a very sensitive business like drugs and medicine, Novertis have to be very careful and always on the toes regarding the consumer rights. Therefore compared to other regions, Novertis has to comply a very standard framework to cope up with the consumer rights in Switzerland
Marketing
One of the major parts of marketing is to create demand for a certain product in peoples mind. Information bridges a relationship between consumer & the organization. In this relationship an organization should not participate in actions, agreements or practices which may be detrimental to customers, competitors or established community. Novertis has adapted its marketing policies accordingly the way it suits the European markets considering the sensitivity and legal aspects in mind. And they must have been successful because the market in the Novertis has always been a good contributor in its total revenue worldwide. It is obvious that the marketing policies in the Europe will not be same as the other parts of the world and it must be kept in mind the business they are in because drugs and medicine is a product which is very susceptible. we can say that Novertis has successfully customized the policies fit with the marketing strategies in Switzerland.
Professionalism
While representing an organization a person is entrusted to do certain action to his best utilizing own merit, experience & creativity. Trust, integrity, honesty, knowledge, judgment, courage, commitment, respect, responsibility etc are the factors those an organization faces. Customers from the general public rely on the knowledge, expertise, and honesty of the professional. This outstanding characteristic will cause his superiors to take notice which is pretty much important for organization. It is well clear to all that no doubt Novertis is one the biggest multi national companies and one of the leaders in the drug business, so they would be professional in their business, it is easily understandable. And we should also keep it in mind that without being professional a big company cannot run smoothly. And Novertis deserves full marks in the field of professionalism
Information technology
Manipulation of information, fabricated data regarding any business situation, competitors move or misleading customers are being faced by organizations. Information technology combined of people, equipment, and events that gather, sort, analyze, evaluate, and distribute needed, timely, and precise information to marketing decision makers. It covers the total area of communication from management decision making to consumers' right choice. In today's world the business highly depends on the Information technology and Swiss Novertis has used the same profoundly and effectively in Switzerland
Communication
Communication must have been a considerable barrier because the communication system varies widely if we compare Middle East with Europe or America. Communication is thus a process by which means assigned and conveyed in an attempt to create shared understanding. This process requires a vast range of skills in intrapersonal and interpersonal processing, listening, observing, speaking, questioning, analyzing, and evaluating. Through this an organization passes their mission, vision and goal to their employees. Ethical concepts are also convey to the employee through effective communication. As it is varies country to country like Middle East and Europe, America, if we compare among them. But Novertis has adapted the communication intensively and came out with a very good result
Freedom of action
Knowledge on ethical & legal matters helps an organization grow fast. This issue has been probably a real trouble because once a foreign company operates in a country; they have to abide by the law of the host country and ultimately are forced to diversify to a substantial transformation from their parent concern. Like their law, rules and regulation. And the knowledge of ethical and legal matters helps the foreign organization raises fast if they abide the rules and regulation of the parent country.
Computers and work
Companies should have the system & procedures to perform all the operation or to response to any issue. While using computers employees have to follow the guidelines related to the betterment of the community as well as the organization. Information is the one of the basic way of running organization effectively which is related with technology like computer. And through the computerized organization, it's would be easier to maintain organization rules, regulation and others stuff properly .
Novertis is utilizing the optimum facilities that can be obtained from the technology. And undoubtedly technology available in Switzerland is at its best.
Law
Now a day's legal matters are closely merged with the corporate social responsibilities. Considering this issue we may think that business scope has become narrow but it is not true at all. Because we do business within the community and if we cannot develop the community or do not respect the community or legal issues our scope of business will be narrower. So organization should cope up with this legal issue as well as CSR (Corporate Social Responsibility) for the welfare of the whole nation. Foreign companies are not apart from that at all.
In context with the market in the Europe, Novertis have to face the barriers from mostly the strong competitors and the cosumers right protections. The reason behind this is that the consumer right is a major issue in the Europe and treated with intense importance. And accordingly they have customized their business and products quality in Switzerland.
Security
While deciding on any matter an organization has to consider- is there anything wrong that goes against the employees' rights, organization's expectation or community's want? That is, nothing can be done that affects the smooth functioning of organization, community or the people. So every organization should maintain security effectively for the companies' privacy which will establish the company's security strong as well.
Novertis whatsoever harmonized with the security system and running smoothly.
Novertis have not only successfully handled the above discussed issues but they have effectively handled and made the most out of these ethical issues and used them as one of their strengths to gain and retain the market share in Switzerland and in the Europe as well.
Choose a country and discuss the following in respect to that country-Legal System
Switzerland is a federal state composed of 26 cantons amongst that 20 are "full" cantons and six "half" cantons for purposes of representation in the federal legislature that retain attributes of sovereignty, such as fiscal autonomy and the right to manage internal cantonal affairs. Under the 1874 constitution, cantons hold all powers not specifically delegated to the federation. Switzerland's federal institutions are:
* A collegial executive of seven members -- the Federal Council
* A bicameral legislature -- the Federal Assembly and
The constitution provides for separation of the three branches of government.
Sources of law
The Federal Assembly is the main bench of power, although in practice the executive branch has been rising its power at the expense of the lawmaking branch. Legislation cannot be vetoed by the decision-making nor reviewed for constitutionality by the judiciary, but all laws can be reviewed by referendum before taking effect.
Court structure
The Swiss Federal Supreme Court comprises two courts of public law, two civil-law courts, one criminal court, as well as the two courts of social law in Lucerne. When a court is constituted, a judge-president is appointed. Each court has at least five ordinary judges. The courts are constituted for two years. If a point of law involves several courts, at least two-thirds of the judges of each court must be present to adjudicate. In principle, three judges sit at a court. Five judges sit on matters of law or at the request of a judge
Different forms of business allowed to operate and the laws governing them
Swiss private (civil) law recognises eleven types of companies, six of which are basically suitable for the operation of a trading company. Furthermore, a trading company can be run by a sole trader and - with restricted independence - by a subsidiary of a domestic or foreign company. First and foremost, the focus is on two types of company when someone wishes to set up business operations - the limited company and the limited liability company. These two types of company have the following benefits:
Limited liability and risk capital
Easier transfer of company shares / interests
Controlled representation/ agency rights
