Al-futtaim group LLC

Published: November 30, 2015 Words: 1152

Introduction

Al-Futtaim Group LLC is a private group of companies, which is based in the United Arab Emirates. It began its entire operations in the mid 1930s. The group comprises of businesses functioning in various retail industries. It is currently employing over 11,000 people to manage 67 units covering over 13 countries.

History of Operations

Al-Futtaim Group LLC was founded in the mid 1930's, which began its operations as a trading enterprise. It witnessed major success and transformations during 1940 - 1950, when the top officials decided to establish it locally as a dedicated industrial and service-oriented organization. Till date, it functions over 40 companies with Al-Futtaim brand-name etched on them, ruling with unparallel domination of almost all the major market fragments in the UAE. It has recently broadened its operations by establishing businesses in the neighbouring Gulf countries like Oman, Kuwait, Bahrain, Egypt and Qatar.

Vision & Mission

Al-Futtaim Group LLC includes a distinct range of strategically located operational subsidiaries and joint ventures, configured to provide the Al-Futtaim Group the competitive edge and adaptability to stay ahead of local as well as Gulf competition while keeping up pace with the ever-changing demands of the international business markets.

The Group's mission is to continue investing in top-notch systems and high-end technology.

Their vision is to be recognized by their consumers as the company of choice, whose service customs surpass those of their competitors.

Goals & Objectives

Its goal is to dominate the major marketing segments of UAE and beyond by showing its assurance to continue sustaining world-class performance and delivering quality service to its consumers. The Group is fully on the track of domination by utilizing their proficiency, vigor and zeal to provide quality products and superior customer service without compromising on quality and required efficiency to provide safety to the consumers and their environment, thus creating value for their shareholders as well as customers. Objectives to be achieved by the end of 2010 are:

Al-Futtaim Group LLC - The Success Story

The success of the Al-Futtaim Group lies in associating the right kind of business approach that combines the adaptability to change with the golden principles of quality service, reliability and social responsibility that defines its basic business viewpoint. This viewpoint consequently has been leading the Group to have firm belief in concept of decentralisation, by giving the heads of the operations in various companies that work under its name, a higher degree of operational autonomy and power, providing the suppleness, and also been giving its entire workforce a well- defined work culture, a strong sense of responsibility and relying on their own self, rather than relying on any other resources.

Achievements

Al-Futtaim Group had collected many accolades in the past for its dominating performance. The Group recently won the HR Initiative of the Year award at the Middle East HR Summit Excellence Awards 2009 for combining the SAP - based Human Capital Management System and e-recruitment procedures to create a lucrative and innovative top-notch HR infrastructure. Furthermore, the group has web presence for all its subsidiaries making it even more convenient for the new employees to understand the work culture and norms of the organization. The job hunt web portal of the Group alone received a total of about 50,000 new applications in the first 3 months of its inception.

Al-Futtaim Group LLC's Business Information from Hoover's Company Records, UK

Following are the Key Industries that Al-Futtaim Group LLC covers:

Retail Industry:

Computer Industry:

Customer Services:

Insurance:

Real Estate Industry:

Industries with which Al-Futtaim Group LLC has Direct Competition

Al-Futtaim Group LLC directly competes in the following Sectors:

Al-Futtaim Group LLC - Business Profile

Operations

Al-Futtaim Group LLC comprises of more than 40 subsidiary divisions through 8 distinctive businesses, based in UAE and beyond, they are:

The Al-Futtaim Group LLC has been taking keen business interests in Europe and Pakistan. It is currently employing over 11,000 people to manage 67 units covering over 13 countries.

Many of the top-end world class brands like Lexus, Chrysler, Volvo, Honda, Dodge, Jeep, Toyota, Aftron, Toshiba, Sanyo, Panasonic, Alcatel, Marks & Spencer, IKEA, Toys R Us, ACE, Kolber, Minato Pearls, Westar, Raymond Weil and Seiko all come under the brand name of Al-Futtaim.

Al-Futtaim Group LLC - The Organigram

This industry of Al-Futtaim Group LLC comprises of the following companies:

This industry of Al-Futtaim Group LLC comprises of the following companies:

This industry of Al-Futtaim Group LLC comprises of the following companies:

This industry of Al-Futtaim Group LLC comprises of the following companies:

This industry of Al-Futtaim Group LLC comprises of the following companies:

This industry of Al-Futtaim Group LLC comprises of the following companies:

This industry of Al-Futtaim Group LLC comprises of the following companies:

This industry of Al-Futtaim Group LLC comprises of the following companies:

The two current flagship mixed use city developments under the Festival City brand name are:-

Competitors of Al-Futtaim Group LLC

Following are the key competitors of Al-Futtaim Group LLC:

Al-Futtaim Group LLC - Key Officers & Employees

Al-Futtaim Group LLC - The Challenges

Al-Futtaim faced challenges similar to other large organisations in the Middle East. These included:

Solution& Implementation

Bryan Fuge was hired by Al-Futtaim as Group Head of Recruitment to revamp the recruitment function and to streamline processes using e-recruitment. He had implemented six different e-recruitment solutions in different businesses during his career, leaving him with a firm view on how to go about selecting a solution.

His five main criteria for selecting the right solution were:

The entire scope of the project was completed in just four months. This included Sniperhire implementation, integration to existing systems, job board integration, user training and the development and deployment of a dedicated career portal.

Employer Branding

Al-Futtaim has an exceptional employer brand in the Gulf region. However, outside the region, few had heard of the organisation. Since job seekers worldwide look for opportunities online, the Group decided to build a dedicated careers website.

"We wanted a website that attracted global candidates and carried us beyond the Al-Futtaim corporate image. We chose 'AFutureWithUs.com' to identify ourselves uniquely and to make it clear that we offer a career - not just a job - with potential growth across 13 countries," says Fuge.

The Results

We have gone from 220 agencies to zero and are saving a colossal amount of money in the agency use alone.

- Bryan Fuge, Group Head of Recruitment, Al-Futtaim

Al-Futtaim is saving money by cutting down recruitment travel. "For all grades of jobs, we are able to find good people online, who are already here and have the relevant experience."

They save money by not advertising similar jobs separately for different business units. All qualified applications are stored in a central talent pool which is readily accessible to all business units.

For all grades of jobs, we are able to find good people online, who are already here and have the relevant experience.

Family Tree

References