Golden Screen Cinemas Sdn Bhd is the leading cinema exhibitor and distributor in Malaysia. GSC is a subsidiary of PPB Group a member of Kuok Group. PPB Group is listed on the stock exchange of Malaysia. It is a diversified group with interests in food industries, environmental engineering, utilities and waste management, property and entertainment. GSC has a total of 180 screens in 22 locations nationwide, which include Klang Valley, Penang, Sungai Petani, Ipoh, Seremban, Melaka, Johor Bharu, Kuantan and Kota Kinabalu.
The main objective of this website is that to provide a convenient way for customer to get to know more information about movie. Anyone can easily access to the website and check on the coming soon movies or the movies that are showing now. Using this website, customer no longer need to travel to the cinema to check on the movies, they only need to access to the internet. For those who would like to know more about the latest movie, they could simply sign up and they could get movie updates by GSC weekly or monthly.
Besides, it can increase the efficiency of doing work . Customer who is interested in a particular movie may place a reservation immediately without needed to physically go to the cinema to face long queues in the box office anymore. As a result It may reduce the customer service staff time to service their customers .in the same time customer my also save their time in queuing up and reduce the transaction cost .
On the other hand , it may gain Comparative advantage in a highly competitive environment . Having a website can lowering the operation cost .establish a physical office to sell the ticket and having staff at the customer service to reply the customer enquiry maybe costly .However website that offer the service of online purchasing, feedback, F & Q information may reduce the admin cost as staff can reply all enquiry from customer through online
Another objective of this website is that it provides a very easy way for customer to reserve tickets. For those who would like to reserve tickets or online payment they may need to sign up first. This website provides an easy and secure for customer to pay by credit card online. Customer just need to key in their credit number, verified then the procedures will be done. By having this website, customers no longer need to face long queue in the box office anymore. They could simply get their reservation done by using the internet.
GSC website is a general website that could use by anyone else. Most of the users will be working adults. Some of the movies are categorize as 18 and above. So it attracts more adults and since they too have the ability to earn their own income and to spend it. They will surely use the website too, to check the time and to do reservations. The working adults will be the main income supply for the GSC because most likely they will spend their time watching movie with their friends or their partners.
Youths will access to the website too, to know what the latest movie is so that they could spend their holiday time with their friend by watching movie at GSC. Some of the youths who are still studying do not have the ability to pay for the expensive price to watch a movie, thus, GSC offer a special rate for student to attract them to GSC too.
Parents and senior citizen most likely will be the group of people that seldom access to this website. As for parents, they are very busy with their work and their family, so they do not have time to even watch movie, what's more in accessing to the website? On the other hand, senior citizen seldom watch movie at the cinema too due to their age or health problem. And so, GSC will offer a special rate for the senior citizen to encourage them to watch movie.
Staff can use the website to provide general information of the company such as the company profile, cinema location, contact number of various cinemas. Beside they can also use to update the latest movie or use a media for promotion to its users such as giving free tickets.
For potential investor they can surf the website to learn about the corporation. They can access the web page to obtain information about product and services offered.
Movie
The use of gsc website enable user to know about various movie playing in theaters .the movie button is located at the top of the home web page. The movie menu consists of "now showing", "next change", "coming soon" and "international screen". This allow user to check for the movie that are currently playing and upcoming movies .The purpose of having this function is to make sure that customer will not miss out those movie that they are interested.
Now Showing
The best way for those who want to know about what movie are currently playing in the theaters they can simply go the movie menu to click on " now showing ". At the now showing page it will list all the photos of all currently playing movies. The movie are arranged according to different classes such as "gold class" , "premiere class" , "digital 3D ", "digital 2D" and "normal class". Different classes result in different pricing. User must be careful when choosing the class because not all the movie will be in the same class .This is because certain movie will only provide at the normal class but not provide in digital 3D.
User that is interest at a particular movie can click on the title below the photo. The system will then bring user to the page that provides details about the movie. The page complete with details such as the synopsis of the movie, release date, language, subtitle, genre, running time and cast.
Release date show the date when the movie is available to play at theaters. It is important for user to take note about when the movie can be watched in the theaters and plan to purchase the ticket. Besides, it is also useful to predict when the movie will not be screening anymore. Normally a movie will screen for a month. So customer should quickly go to cinema before the movie outdated.
Information about language and subtitle enable customer to choose to watch the movie that they understand. For example, most of the time people may mistaken that korean movie will be play in korean language, however it may be translate in Chinese too. So detail about the language makes clear for user about the language used during screening.
Running time show the duration of a movie run. Most of us may mistaken that cinema's movie will be 2 hrs but sometime it will only cost less than 1 hrs 30 min. So customer may plan the time for movie for next movie. Sometime customer will continues watch one movie after another.
Genre is use to break down the type of film into categories. There are variety of genre such as action, adventure, animation, comedy, romance and many more. Now a day there is variety of movie playing in the cinema. Customer may often face difficulty in picking which movie to watch without knowing the genre. Thus genre specification is important to let user to choose movie according to their taste.
If user still not satisfies about the synopsis, user can have a better visualize by watching the trailer. This can be done by clicking on "watch trailer" which situated beside the synopsis. After satisfying user may then buy or make reserve from the website without having to queue at the box office.
Next change
Every Thursday cinema will release several new movies. Next change page is use to inform user about movie that will release on that week.
Next change page have almost similar function as current showing page. There are photos and movie title listed on the page. User can click on each title then the system will link to the page that shows details about the particular movie.
Coming Soon
User that are interested in looking further movie that are going to release in future may then check out the coming soon page. It provides the theater calendar about a list of upcoming releases movies along the year. Movies are arranged according to month. User should check out the release date to know about when the movie will be play in theater.
All major function at current showing page will apply at this page too. Coming soon page show almost all movie that will on show almost half of the year. In here it provide the schedule until August .
INT Screen
Is mainly provides the use for screening the non-mainstream and foreign language films for foreign. This is to attract not only local but foreign to visit the cinema .award-winning non-mainstream films in all languages to customer.
Those movies that are less local people watch will normally listed under International screen page. This page is to provide especially for foreigner .it provide foreigner have the chance to watch their own language movie. Gsc international screen is only located on certain cinema.
Improvement
The existing function provided is good however to enhance user satisfaction more function or information should be added on make user more convenient when searching for a movie title. The suggestion that I would like to make is include a search bar at the movie page. Movie can be sort either by genre or by classification or both as well.
Movie sort by genre enable user to select movie according to their favorite genre. When select on a particular genre a list of movie regarding the genre can be shown. User can then select movie accordingly. This saves lost of time and convenient.
The mindset of the youth has not matured enough to interpret things. Thus film classification is vital to monitor young people form viewing film of violence and inappropriate nature. Movie sort by classification allow user especially parent to carefully choose movie for their children. Movie that are classify as U ( universal ) mean it is safe to view by all audience .Whereas 18SG ,18 PL,18 PA are film can be for age above 18 years. Thus when teenage select their movie they should pay attention to those classification so that they won't purchase wrongly. Those movie need to present their IC before purchasing it .So teenage below 18years should check the classification before purchase it.
Western user value film classification very much when choose movie for their children. Their cinema website has provides detail information above the film classification. But this has not been done by local cinema website such as GSC.com.my. So improvement in this area can be enhance. The website has stated the film classification at the top right part of every detail movie information's page .However it do not make clear of the meaning to each classification. Gsc can put a link at the movie page to link it to another new page to provide the detail list there.
By doing this it also can make it more comparative advantage as it can take good care of the society, user safety and friendly. This provides satisfaction to user when using the website.
MALAYSIA
System administered by the Ministry of Information
U (Umum)
= general in Malay; suitable for all audiences
18SG
for audiences aged 18 or over only (non-excessive violent/horrifying scenes)
18SX
for audiences aged 18 or over only (non-excessive sex scenes or drug use)
18PA
for audiences aged 18 or over only (religious/political/counter-culture/mature themes)
18PL
for audiences aged 18 or over only (combination of above elements)
