TASK 3
MODERN THINKING OF MARKETING STRATEGIES
Branding
Branding in marketing is important for a company. A brand or Name is needed to be recognized and easily remembered because for people to find the company as a solution to the problem they have. Some companies have different vision of how they want customers want to see their product.
The role for branding:
Email marketing
Email Marketing is managing marketing or advertising by sending to people who subscribe or randomly pick an email. Email is often inserted with company's newsletter or advertisement or promotion. Email marketing can be successfully delivered with efficient and acceptable content
The role of Email marketing:
Search engine optimization
Search engine optimization also known as SEO. A company should consider an appropriate and unique key word. Nowadays there are internets marketing company that can help tackle on how the SEO works
Role of Search Engine Optimization:
CRM
CRM is short for Customer relationship management. CRM is a method that used software and internet to develop a systemize enterprise that able to help such as a database system where employer and employees can review the customers profiles.
Role of Customer Relationship Management:
Banner Adverts
Banner adverts are form in many type there can be on the website or hang around poles or places. Banner adverts are often position very strategically that can be eye catching and frequently design in a unique way.
Direct Mail
Direct mail is when the company send door to door delivery to people or loyal customer to notice the customers or potential customers that the company have big sale or events at the company itself.
Role of Direct mail:
ONLINE MARKETING
Search Engine registration
Search Engine Websites are very important for companies that want to market their product or advertise their company. As arts and crafts online gallery, the company has to specifically create a good and sensible keyword to enable customer to find the online gallery easily.
Promotional Packages & branding
E-commerce has developed with their own image which is their brand. The arts and crafts online galleries sometimes manage an online auction or wedding list registrations as one of their offer website.
Banner Advertising Model
Banner Advertising is attached with brand or trademark of the company. The online gallery has an animation banner advertising to enhance and to make sure it is interesting for people wants to enter the website
Social Media Marketing
The aim of registering Arts and Crafts online gallery is to publicist and sending information about Events, auctions or promotions. The social network account should be updated every day. The advantage of social network is the users are actually interested and curious about the website
MODERN OFFLINE MARKETING
Offline marketing is the opposite of online marketing which are done not using the internet. Different Company has different leverage of marketing. company has to plan strategically to various their options for consumers
TYPE OF OFFLINE MARKETING
STRATEGIC PLANNING FOR BOTH EXISTING AND NEW CUSTOMERS
Establish Profitable Customers
Company either it is an established or just started a new company, the company needs to planned how to handle and engage with customers to generate profits to the company.
Ways to improve company relations:
http://karenhegmann.typepad.com/tellingthestory/files/marketing_magazine_2002.pdf
http://www.businessexpertwebinars.com/content/view/1033/29/
http://www.suite101.com/content/developing-a-long-term-profitable-customer-relationship-a227822
Profiling Customers
Research and analysis is made to understand which customer are loyal and interested on any product of the company
Ways to improve profiling customers:
Customers group
Customer group usually done by survey from the company to see the habits of potential customers
Ways of to build customers group:
Targeted Group
Company knows which customer who had been surveyed and characterized by the company.
Ways of improving Targeted group:
http://www.jobbankusa.com/CareerArticles/Marketing/ca70705b.html
Gathering prospective customers in the group
By having a list of customer and what they are interested are beneficial. Marketing department can target on product or customers' needs. Often that company sends direct mail notification or sends any information like event via e-mail
Managing Existing Customers
For loyal customer who is repeatedly purchase items from the company have the privilege for more discounts and offers
Practically customers like to check their transaction on what they just bought so as a loyal customer and a member, the customer can check the transition of their items and payment
The company offer a special service for loyal customer such as giving an efficient time in delivering items to the customer
Loyal customer can be satisfied by knowing the condition of transaction and delivery service after they purchase their items
online gallery website have tell-a-friend service which customers can send email or the product information just by sending them through email
Sales or promotion sometimes are made just for loyal customer or a member of the gallery. This can make the customer feels special and appricated
New Customer Attractions
To attract new customers, the company needs to have a planned on how to target and which products are suitable for range of customers
To get new customers, the company should advertise an alluring offers that can catch the new customer and buy their product such as promotion
Offering membership to the new customer can make them feel satisfy that they can have an extra discount on what had been purchased
Internet are commonly is every day, the easier the online gallery company to find. The more customer will get to see or pass through the website
Payment service online are sometimes inconvenience so the company should make the regulation of payment much easier
DOMAIN NAME
The name that been chose is www.artsandcraftsonline.com because the name of domain name is planned strategically to make sure it is easily to identify and different from any company to make it as trademark for the company also.
