As can see, from the introduction to the very last part, everything seems to link back to the history of the start of McDonald's. This could only mean that Ray Kroc had a leadership long term vision of how he wanted the company to be, how he wanted it to success and how he wanted it to grow and flourish. All the foundations were built on from the early days, with minor modifications as time goes by.
In other words, vision and being confident and trusting to your leaders visions and missions is essential to go on strong for the company.
McDonald's has become such a powerful symbol of the standardization and routinization of modern life that it has inspired a new vocabulary McDonaldization. George Ritzer, uses the term to describe "the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of . . . society."
All in all, we can see that the success of a business cannot prolong without the support of it's associates and employees. External as well as internal clients are happy with the services and qualities provided for them, therefore always coming back for more
