Cricket is one of the well known games in the world which is played in many countries. Therefore, the interest of media and public is growing towards this sport. .To fulfil the demand of sport fans, there are range of resources dedicated to sports including cricket .They have adopted various revenue model best on the business share and structure .Following are the examples of the some resources which gives the information on sports and market their respective products, they are
www.cricketworld.com
www.e-zinearticals.com
SPIN -A SPORT MAZINE
The online resource www.cricket world .com is a web site that updates the latest cricket news around the world .it also contain information regarding cricket life style, present live score and also has facility of cricket world TV .It has adopted advertising revenue model.
Task 2.
Date
Hrs
Task
Final Assignment submit date
06/08/10
10.00
1
06/08/10
11.00
2
07/08/10
11.30
3
08/08/10
1.00
4
15/08/10
09/08/10
6.00
5
12/08/10
10.00
6
14/08/10
12.00
7
TASK 3
This report has been written to explore the possibility of turning traditional cricket magazine which is published by company named Sporting Publications, in to e Zine version. . For the same, different types of online revenue models and their characteristics were studied so that the most appropriate model could be adopted for the web based strategies of the company. However, the company has been publishing the magazine every month and making it available on a subscription basis. As a matter of fact, the number of reader is constant for 2 years, being constant at a figure of 6,500 subscribers, whilst the printing and distribution cost has been rising @10% per year. So, the company wants to venture into the online world considering the future of its magazine.
From the definition, a revenue model is the business plan for organization or website to earn money. In other word, revenue models define how a company creates their revenues and hence serves as the integral part of a business model. The different types of revenue models are as follows:
The Advertising Revenue Model
Advertising is the most important part of any business, whether it be an online or offline. It can also be considered as the primary source of business such as for companies whether engaged in internet advertising, television advertising, news print advertising or some other forms of print or verbal advertising.
The advertising revenue model is easy to implement and also known as oldest revenue model. It has been divided into two main subcategories which are as follows:
A. Direct Advertising
B Contextual Advertising
Direct Advertising
It is the simplest and traditional way or strategy which aimed at reaching consumers without the involvement of any type of intermediary to establish the connection. For example, direct mail is the most common type of direct advertisement. It helps to generate mail orders and eliminates the need to sell products through third parties. In this models add space is directly sell to business on monthly basic such as (cost per 1000 web site impressions) or costs per click or any other agreement made between company and consumer. It often requires good relation between customer and client .For doing business proper sales department is require for the handling different sales activities.
Contextual Advertising
The contextual advertisement is the advertisement that dynamically appears in hba website. It is just like as above mention advertisement model i.e. direct advertisement .In this model rate are determine in CP|M or CPC however the third party served the advertising like Google, or kit, face book and yahoo. In comparing to direct advertising the model use much less work because third parity handles the sales department as well as selling, billing and fulfil of company while adding and modifying the code of an existing web page work is required. However, these services performed by the third party are charged so the gross revenue become less.
Selling Your Products or Services
A trusted product the most common and successful revenue model . It also serves as the essential part of business for gaining the customers' believe for running the business lifelong. Directly selling the products or services means generating the revenue for own business, percentage is given to the person while doing business or expanding business elsewhere. Therefore the whole income solely goes to the business. However, quality of products and services should be given the top priority.
Affiliate Marketing.
In the process of selling the products and services of other companies and taking commission is called affiliate marketing. It typically refers to an electronic commerce version of the traditional agent fee channel concept this, a website (e-commerce affiliate) links back to an e-commerce site such as Amazon.com, EBay, with the goal of gaining business rewards. Provide number of add or link through own web site to different companies which gives similar services or sales product helps to get large percentage of commission depend on the number of viewer. The large numbers of associated marketing resource are found and different market places are chose from these resources for companies. Like Amazon and eBay are examples this revenue model.
Digital Content Revenue Model
The most efficient distribution mechanism of content in today's electronic world is the web. So anyone can find different types of e business which offer various types of information services like corporate information, legal, govermennt, various types of news resources for academic libraries. Depending upon the needs and usage pattern by different sizes firm, these services are customized by an e-business. Similarly a client has to buy services after paying certain amount of money as customer fee. The most of the revenue is generated from the customer free for the e business. However, frequent user has the option of using credit card charge. Instead of customer charge some example are online newspaper come in this category .E publication makes delivery easy and fast reduced the cost price of printing publication an d distribution
Advertising-Subscription Mixed Revenue Model
In this revenue model customer pay some amount of service charge and agree to some level of promotion. Therefore, revenue is earned from both customer and promotion for an e-business. In this model, normally, customer do less adverting then they support on advertising site for instance, in particular online newspapers, subscription fee is charge for certain services/information from the customer whereas some are free of cost and are supported by advertisement.
From the above all study about the different types of revenue models and after carrying out further research and analysis work considering all the possible factors of business profitability, the most appropriate decision and conclusion that can be drawn for the company to undertake for launching its Cricket E-Zine is the Advertising - Subscription Mixed Revenue Model. This model will help the company to generate its revenue from both the sources, subscriber as well as from advertisements. However, newsprint used to be the effective advertisement medium but with the rise of Internet the newspaper circulation has been seen decreasing, therefore, people are more focused on internet advertising method rather than physical newsprint form of advertisement for wide geographical coverage. As a matter of fact, there arises increase possibility of subscription whether serving only the personal interest or business. And also with the advancement in the information and communication technology, the demand of Internet based activities and its reach has taken a greater and wider leap within the decade of years among all the generation groups and types such as students, professionals, business and commercials.
TASK 5
The world today is no more as big as it was a decade before or some ten-twelve years ago. It has shrunken and came under one global umbrella and has been termed as a global village. The rapid advancement in the science, information and communication technology has contributed a major role in making the world globalised. It has made possible to connect the whole world with just a click of a button, one can have live chat with anyone living in the other part of the globe within no time. The terms such as global community, social networking, online blogs and forums are no new to us. Anyone can share their interests related to their personal lifestyles, fashions, fields of study or research, business and commerce through these virtual communications.
As the business that the company called Sporting Publication is going to venture is Internet based, creating its own online forums and virtual communities will add a positive merit in business promotion and advertisement on channel basis, from one person to other. Online communities facilitate social interaction and exchange between users online. Four different kind of social and professional found on web page are known as virtual community. There are different types of virtual communities such as Internet message board, online chat room and virtual worlds.
An Internet message board is like a junction point when people do nitration, debate and share different ideas and also share their felling on different topics. The user can choose in which threat or discussion .he can share or contribute his felling or ideas .One user stands discussion and contribution topic by making a point and threaded and other personals that are interest can contribution and the discussed topic by written thoughts. . Thus, the company can post its own topic of discussion related to sports for the users and also the link to the E-Zone for further information source.
Online chat room is a kind of virtual communication in real time. Unlike the Internet discussion board, users can share opinions, interests and have real discussion at the same time rather than posting on a thread waiting for other users to respond. It serves as a quick tool for quick approach to reach the clients.. The company can take advantage by adding the tools or facilities for the users to create their own favourite sportspersons, for example, cricketers, footballers and many others and also making it more user-friendly so that everyone can access it easily. Thus, it can serve as one of the more powerful promotional tool for encourage people towards cricket e zine and then attacking subscriber
TASK 6
As the technology is advancing, they are equally posed with different types of threats as well. There can be seen increasing number of internet crimes everyday around the globe. Therefore, it is compulsory to aware from attacker while implanting or design services. It will help effectively in designing mitigations for vulnerabilities and coding defensively. The major types of security features key to the security or protection of the internet services are authentication, authorisation, auditing, confidentiality, integrity, and availability in action.
The three types of major threats posed by the security of the subscribers' details held online by the third party finance organisation along with the countermeasure that could be taken are as follows:
i. Confidential Information disclosure. It is the viewing of the private data by an unauthorised person or sometimes unwantedly exposed because of the security vulnerabilities of the service provider. For example, sometimes the very secrete information of the clients get exposed due to the security weakness. It also includes the use of hidden form fields, comments embedded in webpage containing database connections and threads, which can be very useful for the attacker.
Countermeasure: This occurs due to the vulnerabilities such as failing to audit failed logons, secure log files, storing sensitive information in log files and failure to throttle log files. Hence, these can be overcome with identifying malicious behaviour, using application instrumentation to expose behaviour that can be monitored, throttle logging and stripping sensitive data before logging.
ii. Password cracking. The attacker will tray to establish ethnical connection to find out password of the other user while he /she unable to establish anonymous connection .For this process it is necessary to know the combination of valid password of user name. When someone use his/her default account name then attacker will easily crake the account password. The attacker find password easily if user has wicker blank password
Countermeasure: The attackers are able to crack the passwords because of weak user's passwords. The storing of clear text credentials in configuration files, passing clear text credentials over the network and using weak authentication mechanisms are crucial things for security weakness. These can be avoided by using strong password policies, storing credentials in a secure manner and using genuine method which may not require clear credentials to be passed over the network.
iii. Disclosure of sensitive/confidential data. Sensitive data is unplanned way to the user that doesn't have the appropriate privileges to look it. Sometime it is done through parameterised error message then attacker will force on error and programmers will pass delectated information without selecting it. Countermeasures: This happens because of storing secrets in code, in clear text in files, registry, or arrangement and passing sensitive data in clear text over networks. However, these can be overcome by not storing secrets in software, encrypting delectated information or data to the network, securing the channel and encrypting data in make-up files.
Generally, securities breach is external act where security policy parties or procedure are bypasses. In online business security breach is most problems that subscriber personnel data are lost or bypasses. The consequences of security breach of subscriber personnel data is that the attackers will access to the subscriber ricer e mail personnel data or secret information .This lead to negative impact of subscriber as well as company .Subscriber volume will decrease as well as the goodwill of company will lost.
Task 7
The sporting publication who published a tradition magazine is going to cricket E -Zine in near future .So it pretention launch is concern foe this three different business options are applied.
Continue to public tradition hard copy of cricket magazine a.1 1.Advantages:
Company does not have to start to beginning
Its saves time and money
a.2 .Disadvantage:
This leads to environmental degradation
Raise the cost of company such marketing strategy, distribution, and infrastructure.
B. Public both cricket magazine and cricket e zine respectively
b.1.Advantages:
Dual advantages that world's subscriber as it's and helps to more subscribers through cricket e zine.
It will create and increase its spectrum globally
b.1.Disadvantages:
The cost is increase by double in the field of management and infrastructure
It affect of number of permanent subscribers
C. launch of e -Zine of cricket by stopping publication of cricket magazine
c.1 .Advantages:
Implementation of new technology rather than sticking to the traditional
Minimize the cost of production, distribution and structure
c.2.Disadvantages:
Security threat, expensive
Limited to internet use only
The above mention business option I will recommend the public both the cricket magazine and cricket e Zine concurrently because this is most appropriate business option for sporting publication in future. Subscriber will be increase by double i.e. that old subscriber will continue to buy magazine and the new subscriber increase in cricket e Zine .Subscriber will be increase globally as its going to be available on online .
