We are driven by an intense, competitive spirit in the marketplace, but we direct this spirit toward solutions that achieve a win for each of our constituents as well as a win for us. Our success depends on a thorough understanding of our customers, consumers and communities. Caring means going the extra mile. Essentially, this is a spirit of growing rather than taking.
Sell only products we can be proud of.
The test of our standards is that we must be able to personally endorse our products without reservation and consume them ourselves. This principle extends to every part of the business, from the purchasing of ingredients to the point where our products reach the consumer's hands.
Speak with truth and candor.
We speak up, telling the whole picture, not just what is convenient to achieving individual goals. In addition to being clear, honest and accurate, we take responsibility to ensure our communications are understood.
Balance short term and long term.
We make decisions that hold both short-term and long-term risks and benefits in balance over time. Without this balance, we cannot achieve the goal of sustainable growth.
Win with diversity and inclusion.
We leverage a work environment that embraces people with diverse traits and different ways of thinking. This leads to innovation, the ability to identify new market opportunities, all of which help develop new products and drives our ability to sustain our commitments to growth through empowered people.
Respect others and succeed together.
This company is built on individual excellence and personal accountability, but no one can achieve our goals by acting alone. We need great people who also have the capability of working together, whether in structured teams or informal collaboration. Mutual success is absolutely dependent on treating everyone who touches the business with respect, inside and outside the company. A spirit of fun, our respect for others and the value we put on teamwork make us a company people enjoy being a part of, and this enables us to deliver world-class performance.
ANALYSIS OF MISSION STATEMENT
ORGANIZATION
PEPSI
CUSTOMER
YES
PRODUCT/SERVICES
NO
MARKET
NO
TECHNOLOGY
NO
SURVIVAL GROWTH AND PROFITABILITY
NO
PHILOSOPHY
YES
SELF CONCEPT
YES
PUBLIC IMAGE
NO
EMPLOYEE
NO
SWOT ANAYSIS
Our PepsiCo, Inc. Company Profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
PepsiCo is the second largest food and beverage company in the world. PepsiCo manufactures markets and sells a variety of salty, sweet and grain-based snacks, carbonated and non-carbonated beverages. It owns 17 mega brands which are known around the world and generate annual sales of over $1 billion each. Some of these include: Pepsi-Cola, Diet Pepsi, Gatorade, Lay's and Tropicana Pure Premium Orange Juice. PepsiCo's North American divisions operate in the US and Canada, while the company's international divisions operate in over 200 countries with the largest operations being located in Mexico and the UK.
The company is headquartered in New York and employs 168,000 people as on 31st December, 2007. The company recorded revenues of $35,137 million during the fiscal year ended December 2006, an increase of 7.9% over 2005. The increase in revenue was due to strong growth in volume and effective pricing policy across all divisions. The operating profit of the company was $6,439 million during fiscal year 2006, an increase of 8.7% over 2005. The net profit was $5, 642 million in fiscal year 2006, an increase of 38.4% over 2005.
SCOPE OF THE REPORT
Provides all the crucial company information required for business and competitor intelligence needs.
Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams.
Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement.
REASONS TO PURCHASE
Support sales activities by understanding your customers' businesses better
Qualify prospective partners and suppliers.
Keep fully up to date on your competitors' business structure, strategy and prospects.
Obtain the most up to date company information available.
CORPORATE GOVERNENCE
SENIOR MANAGEMENT IN GB
In Great Britain, the CCE Executive Team provides senior level management and leadership for Pepsi Enterprises Limited and the GB Leadership Team provides senior level management and leadership for Pepsi Great Britain.
All members of these teams have operational responsibilities and are appointed from within the business based on their expertise and experience. These teams report regularly to the Boards of the parent companies in the US.
Both senior leadership teams have ultimate responsibility for managing all economic, social and environmental risks. They are also responsible for making sure that each business complies with all relevant legislation and internal policies.
GLOBAL GOVERNANCE:
Pepsi Great Britain and Pepsi Enterprises Limited are both wholly owned subsidiaries of their respective parent companies, The Pepsi Company and Pepsi Enterprises Inc. both of which are listed in the US.
Managing Our Responsibilities
Managing Corporate Responsibility
CR management in Great Britain
OBJECTIVES
Increase the value of share holder investment
Sale growth
Cost control
Wise investment resource
Offering quality product to our customer and consumer
Providing product that are safe, wholesome, economical efficient and environmentally sound
Standard of integrity
High return on investment
POTENTIAL COMPETITORS
Borden, Inc.
Cadbury Schweppes plc;
Campbell Soup Company;
Chiquita Brands International, Inc.;
The Coca-Cola Company;
ConAgra Foods, Inc.;
Cott Corporation;
Groupe Danone;
General Mills, Inc
Golden Enterprises,
Keebler Foods Company;
Kraft Foods, Inc.;
Nestlé S.A.;
Ocean Spray Cranberries,
The Procter & Gamble Company .
BEST STRATEGHIES
Our best strategy to influence our potential customer and satisfy them in every respect and till concerning long term profit growth and profitability.
Potential growth
Employees: 185,000
Employee growth: 10.1%
CHALLENGES
The PepsiCo challenge (to keep up with archrival The Coca-Cola Company) never ends for the world's #2 carbonated soft-drink maker. Its soft drinks include Pepsi, Mountain Dew, and Slice. Cola is not the company's only beverage: Pepsi sells Tropicana orange juice brands, Gatorade sports drink, and Aquafina water. The company also owns Frito-Lay, the world's #1 snack maker with offerings such as corn chips (Doritos, Fritos) and potato chips (Lay's, Ruffles). Its Quaker Foods division offers breakfast cereals (Life), pasta (Pasta Roni), rice (Rice-A-Roni), and side dishes (Near East). A true global giant, Pepsi's products are available in some 200 countries.
KEY NUMBERS FOR FISCAL YEAR ENDING DECEMBER, 2007:
Sales: $39,474.0M
One year growth: 12.3%
Net income: $5,658.0M
Income growth: 0.3%
Potential Growth in the Following Sector and In the Following Years
1898: Pharmacist Caleb D. Bradham begins selling a cola
1905: Bradham begins establishing a network of bottling
1923: Bradham's company goes bankrupt.
1928: Roy C. Megargel reorganizes the firm as the National
1931: Company again goes bankrupt and is resurrected by the
1933: The size of Pepsi bottles is doubled, increasing sales
1936: Pepsi-Cola Company becomes a subsidiary of Loft.
1939: First national radio advertising of the Pepsi brand.
1941: Loft and Pepsi-Cola merge, the new firm using the name
1964: Diet Pepsi debuts; Mountain Dew is acquired from Tip
1965: Pepsi-Cola merges with Frito-Lay to form PepsiCo, Inc.,
1967: Frito-Lay introduces Doritos tortilla chips to the
1977: PepsiCo acquires Taco Bell.
1978: PepsiCo acquires Pizza Hut.
1981: Frito-Lay introduces Tostitos tortilla chips.
1986: The Kentucky Fried Chicken (KFC) chain is acquired.
1997: Taco Bell, Pizza Hut, and KFC are spun off into a new
1998: PepsiCo acquires Tropicana Products for $3.3
1999: Pepsi Bottling Group is spun off to the public, with
2000: PepsiCo reaches an agreement to acquire the Quaker Oats
FINANCIAL STATEMENTS FOR PEPSICO, INC.
Year over year, PepsiCo, Inc. has seen little change in their bottom line (from $5.6B to $5.7B) despite revenues that grew from $35.1B to $39.5B. A key factor has been an increase in the percentage of sales devoted to income tax expenses from 3.83% to 5.00%.
CURRENT MANAGEMENT
Current members of the board of directors of PepsiCo are Indra K Nooyi C.E.O., Robert E. Allen, Dina Dublon, Victor Dzau, Ray Hunt, Alberto Ibargüen, Arthur Martinez, Steven Reinemund, Sharon Rockefeller, James Schiro, Franklin Thomas, Cynthia Trudell, and River King.
On October 1, 2006, former Chief Financial Officer and President Indra Krishnamurthy Nooyi replaced Steve Reinemund as chief executive officer. Nooyi remains the corporation's president, and became Chairman of the Board in May 2007.
Mike White is the President of PepsiCo International Division. Some analysts predict after the appointment of Ms. Indra Nooyi, Mike White may choose to leave PepsiCo. The departure is expected by some to be after mid-2007, when White is eligible for a 7-figure payout.
