A Wall Street Journal Portfolio Simulation Finance Essay

Published: November 26, 2015 Words: 2414

As a requirement of the Financial Securities Analysis course that I am taking this semester I had to construct a simulation of a stock portfolio using the Wall Street Journal online account. Through the simulation I was to gain experience trading in the real-time market and implement the trading strategies and concepts that have been discussed throughout the course. Prior to this activity I have never traded stocks or had much experience with the stock market. I have taken other finance courses but none ever exposed me to working with actual market conditions and other variables that affect stock prices and a portfolios performance. I had learned about the possible effects that the market could have on stock prices but I had no experience when it came to taking the market conditions into account and trying to make a profit.

Before starting the project I was clueless as to where I should begin and what factors were the most important to consider in my initial asset selection and during the period where I would make trades. Through the simulation I was to trade various stocks, exchange traded funds (ETF's) and a mutual fund. I choose to read the news articles posted on the Wall Street Journal and Yahoo Finance in order to see which stocks I could find significant information on and which companies I was familiar with. The trading strategy that I decided to try to implement was directional trading and market timing. I purchased stocks that I thought I would be able to correctly predict their movement based on market conditions, news releases, and also historical data. I also decided that I would make short term investments as well as long term investments. I had one million dollars to invest in my portfolio and I did my best to try to make a profit. In the end I successfully had gains of $7,700.50.

After reading numerous news articles I decided to make some purchases and construct my portfolio. I decided to purchase 150 shares of Johnson & Johnson (JNJ) stock and 150 shares of Chevron (CVX) stock. I decided that I would purchases theses shares and hold them as a long term investment. My decision to purchase these stocks was based on an article that I read titled "Will you really get rich with this stock?". The article discussed how long term investors should construct a portfolio that consists of stock from high quality companies that have the potential to deliver attractive returns over the next couple of years. As the market continues to recover the stock prices of large companies are trading at a discount to the rest of the market; the stocks also have dividend yields that have not been seen in a while. Johnson & Johnson and Chevron are both huge companies and they are said to have the quality of business and dedication to dividends that could help them deliver significant returns for decades. Chevron is expected to experience growth of about 11% per year over the next five years. After reading this article I reviewed the financial statements for both companies and purchased 150 shares of JNJ at $63.39 per share and 150 shares of CVX at $77.11. At the end of the trading period I sold my shares in the companies for a combined loss of $1,217.00. I feel that if I had held these shares for a much longer period of time I would have made a profit but for this project it was not a good idea to buy these shares as long term investments.

The next purchases that I made were based on my knowledge of the companies whose stock I purchased and the current news related to the companies as well as the historical data on the stocks prices. I initially purchased 250 shares of Google Inc. (GOOG) stock at $507.53 per share. My purchase was based on my knowledge of the company's success and its historical prices which I was able to view through Yahoo Finance. Since the beginning of May the stock price had been steadily increasing. After I made my initial purchase I read a news article, which I obtained through Yahoo Finance, related to privacy issues concerning Google. The company had also had privacy issues in the past and I concluded that this would have a negative effect on the stock price. Because of this issue I decided that I should sell some of the shares I had purchased before the stock price dropped lower. I then sold another 100 shares as the stock price continued to drop. I chose to monitor the stock price changes from day to day and after May 24th the stock price rose and I purchased some shares on the 25th and after the price of the stock continued to rise on the 27th, I purchased more shares on the 28th. I chose to purchase more shares since the company is a very strong company and I realized that they could quickly recover from any effect the negative news had on they're stock price. At the end of the trading period I gained $1,410.00 from my trades with Google Inc. stock.

I also decided to purchase Apple, Inc. (AAPL) stock for the same reason which I purchased the Google Inc. stock. The company has performed great and with the recent release of their new product the iPad and the upcoming release of the new version of the iPhone I figured that their stock price would go up in the short term. I initially purchased 400 shares at $253.82. After my initial purchase I saw that stock price dropped and I decided to purchase more shares at the lower price because I expected that the stock price would rise. I read many articles related to Apple's new products and the response that they were getting. I concluded that sales would rise significantly with the release of the new products and decided I would try to purchase more shares at the lowest price possible and hopefully make a profit by selling when the stock price rose. I made a purchase of another 400 shares at $237.76 and another purchase of 400 shares at $244.11. I was already experiencing gains on the shares I held and decided to purchase another 500 shares at $243.20. At the end of the period I sold all of my shares in Apple, 1,700 shares for $253.51 per share. I feel that the small increase in the stock price came as pure luck at the end of the project period as I did not expect that the stock price would rise so soon. In the end of the trading period I had gains of $15,051.00 on my shares of Apple stock.

My decision to purchase BP stock was based on all of the news surrounding the company during the trading period. I decided to take my chances at short selling the stock to see if I could make a profit. Due to the recent oil spill and all of the negative news related to the damages surrounding the oil spill I expected that the stock price would drop and maybe I could short sell and have some gains. I purchased 300 shares of the stock and did two short sales once when the shares were at $37.66 and another at $37.16. I monitored the current stock prices and that how I decided when to short sell. I then bought back my shares when the stock continued to drop at $29.20 and at the close of the period I sold all of my shares at $33.97. Again I feel that the rise in stock price was pure luck at the time that the trading period ended. In the end I had gains of $367.50 on the BP stock.

Another purchase that I decided to make was to purchase stock in Oil (OIL). I read an article which discussed how assets such as oil and copper are critical components in any economic recovery and that now that they are cheaper than ever investors should take some risk, help stimulate economic growth and the economic recovery by investing in growth assets such as oil. I purchased 100 shares of OIL at $20.65 per share. The stock price remained fairly constant throughout the trading period and I was unsure on how to trade my shares. I tried to monitor to stock price and the news looking for an opportunity to short sell my shares but I did not do so. At the end of the trading period I sold my 100 shares for $22.28 and I had a gain of $153.00. I feel that if I had held and traded this stock for a longer period of time I may have been able to make more money.

As a requirement of the project I was supposed to trade ETF's as part of my investments. I had no clue which ETF's to trade and I did research before decided which ETF shares to purchase. I read various articles on TheStreet.com about the weekly ETF winners and losers. Based on the reports I decided to purchase iShares MSCI Australia Index Fund (EWA). I read various articles regarding the change in the stock price due to a combination of the falling Australian dollar and a proposed mining tax which threatens major commodity producers based in the nation. At the close of the week the report stated that EWA was able to report profits but because of the proposed mining tax and the fact that the price of the stock had risen to about the same amount which I had initially paid, I decided to short sell my shares. I then read an article that stated that now may be the time to gain exposure to the Australian miners via the EWA at the sale price and I repurchased my shares at $18.65 per share compared to the $21.21 per share that I had paid with my initial purchase. At the close of the trading period I sold my shares for $20.63 per share. Overall I had gains of $386.00 from trading the EWA ETF.

My decision on which mutual fund to purchase was based on an article which I read on TheStreet.com which discussed ETF's vs. Mutual Funds: Commodity Producers. I had read other articles encouraging investors to invest in commodities and chose to give it a try. I chose to invest in the Fidelity Global Commodities Fund (FFGCX). The fund has $392 million in assets and has had success in its short life. I decided to purchase 200 shares at $12.71 per share and thought that it would be best to hold these shares for long term investments. At the close of the trading period I sold my shares for $13.07 per share. In the end I had gains of $62.00 from investing in the fund.

Overall I had gains of $7,700.50 from my trades. The stocks which had losses were Johnson & Johnson and Chevron which I concluded would be good long term investments and performed poorly during the course of the trading period. I feel that most of my gains were due to luck at the end of the period and the fact that I tried to make my purchases at the lowest price possible. I relied heavily on the change in the stock prices from day to day and the news related to the stocks and how current events could impact the stock price. I also tried to invest in stock that could provide potential gains from short sell transactions. Having had absolutely no experience with trading in the market I feel that I did well. I had much more gains than I had imagined and minimal losses. I speculate that in the long run I may not have done so well as my decisions were based on very current information and day to day transactions. I learned more about short sales and how they can be used to make a profit and about all of the different things that need to be considered when investing in stock. I would advise future students to conduct extensive research and monitor their stocks very closely in hopes to make a profit throughout the course of the project.

Date

Security

Ticker Type

Action

Price

Quantity

Commission

Transaction Amount

Last Trade

Change

Change Percent

Volume

5/14/2010

AAPL

usstock

Buy

253.82

400

10

101,538.00

253.51

3

1.20%

19,491,412

5/20/2010

AAPL

usstock

Buy

237.76

400

10

95,114.00

253.51

3

1.20%

19,491,412

5/26/2010

AAPL

usstock

Buy

244.11

400

10

97,654.00

253.51

3

1.20%

19,491,412

6/9/2010

AAPL

usstock

Buy

243.2

500

10

121,610.00

253.51

3

1.20%

19,491,412

6/11/2010

AAPL

usstock

Sell

253.51

1,700.00

10

430,957.00

253.51

3

1.20%

19,491,412

5/14/2010

BP

usstock

Buy

46.87

200

10

9,384.00

33.97

1.19

3.63%

132,861,873

5/25/2010

BP

usstock

Buy

42.56

100

10

4,266.00

33.97

1.19

3.63%

132,861,873

6/2/2010

BP

usstock

ShtSell

37.66

150

10

5,639.00

33.97

1.19

3.63%

132,861,873

6/4/2010

BP

usstock

ShtSell

37.16

100

10

3,706.00

33.97

1.19

3.63%

132,861,873

6/9/2010

BP

usstock

Buy

29.2

200

10

5,850.00

33.97

1.19

3.63%

132,861,873

6/11/2010

BP

usstock

Sell

33.97

250

10

8,482.50

33.97

1.19

3.63%

132,861,873

5/14/2010

CVX

usstock

Buy

77.11

150

10

11,576.50

74.06

-0.11

-0.15%

8,346,366

6/11/2010

CVX

usstock

Sell

74.06

150

10

11,099.00

74.06

-0.11

-0.15%

8,346,366

5/14/2010

EWA

usstock

Buy

21.21

200

10

4,252.00

20.63

0.11

0.54%

4,051,373

5/28/2010

EWA

usstock

ShtSell

20.24

200

10

4,038.00

20.63

0.11

0.54%

4,051,373

6/7/2010

EWA

usstock

Buy

18.65

200

10

3,740.00

20.63

0.11

0.54%

4,051,373

6/11/2010

EWA

usstock

Sell

20.63

200

10

4,116.00

20.63

0.11

0.54%

4,051,373

6/1/2010

FFGCX

usfund

Buy

12.71

200

10

2,552.00

13.07

0.04

0.31%

0

6/11/2010

FFGCX

usfund

Sell

13.07

200

10

2,604.00

13.07

0.04

0.31%

0

5/14/2010

GOOG

usstock

Buy

507.53

250

10

126,892.50

488.5

1.49

0.31%

1,784,318

5/18/2010

GOOG

usstock

Sell

498.37

100

10

49,827.00

488.5

1.49

0.31%

1,784,318

5/21/2010

GOOG

usstock

Sell

472.05

150

10

70,797.50

488.5

1.49

0.31%

1,784,318

5/25/2010

GOOG

usstock

Buy

477.07

100

10

47,717.00

488.5

1.49

0.31%

1,784,318

5/28/2010

GOOG

usstock

Buy

485.63

100

10

48,573.00

488.5

1.49

0.31%

1,784,318

6/11/2010

GOOG

usstock

Sell

488.5

200

10

97,690.00

488.5

1.49

0.31%

1,784,318

5/14/2010

JNJ

usstock

Buy

63.39

150

10

9,518.50

58.46

-0.04

-0.07%

14,712,954

6/11/2010

JNJ

usstock

Sell

58.46

150

10

8,759.00

58.46

-0.04

-0.07%

14,712,954

5/25/2010

OIL

usstock

Buy

20.65

100

10

2,075.00

22.28

-0.37

-1.63%

479,304

6/11/2010

OIL

usstock

Sell

22.28

100

10

2,218.00

22.28

-0.37

-1.63%

479,304

6/12/2010

Cash

unknown

XIn

1,000,000.00