British Petroleum merged with Amoco (formerly Standard Oil of Indiana) in December 1998,[34] becoming BP Amoco plc.[35] In 2000, BP Amoco acquired Arco (Atlantic Richfield Co.)[36] and Burmah Castrol plc.[37] As part of the merger's brand awareness, helped the Tate Modern British Art launch RePresenting Britain 1500-2000[38] In 2001 the company formally renamed itself as BP plc[35] and adopted the tagline "Beyond Petroleum," which remains in use today. It states that BP was never meant to be ...
Coca cola is a multinational company with operations spanning almost all the regions of the world. The company offers convenient foods, beverages and snacks in more than 200 countries with more than 400 brands. Despite the elaborate global operations, the company doesn't produce the final drinks by itself. Instead, Coca Cola produces only the syrup and concentrates that are used to make the beverages. Franchisees receive the concentrates and syrup and use them to make the final products. The ...
This report has been prepared with a specific purpose in mind which it will tell about the objective of this study. It means what is the purpose or what can be learn from this study. So, one of the objectives is to understand the organization's relationship marketing in the aspect of consumer, supplier, internal and external relationships. Secondly the report also provides a brief history of Coca - Cola which it tells how the journey of the company when it started. After the short history of ...
The organizations are basically developed up on the base of communication and culture of any organization is a communicatively accomplished part of the organization which saturates it. According to Nicotera et al., (2003, p.1) the "organizing is a communication process" and an organization is an entity which is basically embedded in cultures. The relationship between culture and organizational structure is a vast and comprehensive dilemma to discuss because the organizational members create a...
Nowadays, it is becoming increasingly difficult for businesses to ignore ethical responsibilities. In fact, businesses are faced with the problem of not only to produce quality goods at least cost but also to be responsible citizens in their day-to-day activities (Wood, 2002). Mauritius is today at crossroads since it is facing increasing competition in the sugar, textiles, tourism and financial sectors. Thus, it has to find innovative means to mobilize capital for investment and diversificat...
Fairness between employees within an organization is their foremost priority and main concern. As a worker is being judged on his or her performance and not being unworthy of his effort and contribution, in other words those who put a lot of effort and not get that much of a benefit. Here forth, those employees are unrewarded and unfairly compensated. In this proposal we will discover how employees and employers understand what is fairness and how it can be managed by the employers. Moreover,...
(Oxfam International was formed in 1995 by a group of independent non-governmental organizations. Their aim was to work together for greater impact on the international stage to reduce poverty and injustice. The name "Oxfam" comes from the Oxford Committee for Famine Relief, founded in Britain in 1942. The group campaigned for food supplies to be sent through an allied naval blockade to starving women and children in enemy-occupied Greece during the Second World War. As well as becoming a wor...
During such times of economic turmoil, a growing emphasis is building upon an organisations capability to remain strategic, whilst battling through such fiscal uncertainty. Despite the insecurity, all core business functions within organisations are remaining stringent towards long-term, strategic thinking, in order to maintain their current performance. As like many other core central business units and divisions; human resource management (HRM) remains pivotal in today's climate of maintain...
To sustain a business, there must be effective and efficient communication. This means there must be efficient ways and appropriate channels of exchanging information with the stakeholders of the business, which is core to its corporate strategy. This report evaluates the corporate communication strategy adopted by Next Plc, a UK based retailer with over 180 stores spanning continental Europe, Scandinavia, Russia, Middle-East, India and Japan and with international website serving the USA and...
Coca Cola is a very identifiable company. Attractiveness is one of its superior strengths that is in effect unrivaled. Coca Cola is known very well worldwide. Its logo is clear and easily acknowledged. Without hesitation, no drink company can stand up to Coca Cola's social popularity position. Some people purchase coke, not only for its taste, but because they feel like they are part of a worldwide group. At the other end of the spectrum, certain individuals choose not to drink coke, ba...
