Introduction A trade mark is a way for one party to distinguish themselves from another. In business, a trade mark provides a product or organization with an identity which cannot be imitated by its competitors. According to section 1(1) of the 1994 Act, a trademark is ‘any sign capable of being represented graphically which is capable of distinguishing goods or services of one undertaking from those of another’. In Sigla SA v OHIM (Office of Harmonization for the Internal Market) the Court o...
Marsh & McLennan Companies, Inc. (MMC) is a global professional services firm which provides advice and solutions in the various areas like risk, strategy and human capital. It was founded in 1871. MMC has its headquarters in New York with offices worldwide. It has more than 59,000 employees and boasts clients in more than 100 countries. MMC is a publicly-held company with approximately $12.2 billion in annual revenue. Its stock (ticker symbol: MMC) is listed on the New York, Chicago, and Lon...
Cepheid is based in Sunnyvale, California. "Cepheid is an on-demand molecular diagnostics company that develops, manufactures, and markets fully-integrated systems and tests for genetic analysis in the clinical, industrial and biothreat markets. The Company's systems enable rapid, sophisticated genetic testing for organisms and genetic-based diseases by automating otherwise complex manual laboratory. The Company is focusing on those applications where rapid molecular testing is particularly i...
Task Three SMART Objectives of BP BP Objectives are prepared according to SMART (Specific, Measurable, Achievable, Realistic, and Timed).That means it should be particular about what we are going to achieve and should quantify about the objectives. There are a several types of objectives that all can be done in the SMART format. BP's five year plan objectives are, Five year development plan for BP Business plan is a statement about company's future goals and plans to achieve those goals. This...
Revenue management is interchangeably used with yield management. The term refers to the maximization of a company's revenue which is mainly brought about through optimization of the choice of customers to be served. To successfully manage yield and revenue, the selling procedures of any product must be timely, competitive in price and targeted to the right market niche. Yield management is vital in airline and hotel industry if they have to economically remain competitive since the business ...
It was not all that long ago, when housewives had to clean their houses, their carpets and rugs with clothes and brushes that usually gathered more dirt than they cleaned. Additionally, by the mid 1800s during the industrial revolution, factories were producing tens of thousands of manufactured items along with tons of pollution. “Dirt and suit were everywhere” [(The great idea finder (2007)]. These two problems, combined with the people's new-found obsession with hygiene and cleanliness brou...
After Second World War there was a high need to increase production, the most part of the world was suffering from hunger. The world entered in the Productivism era, most manufacturers gave priority to mass production to minimize unit production cost as the primary operations strategy. This was the first stage of the creation of economies of scale. However, these years 1950s and 1960s the concept of supply chain management was unknown. During these years new product development was slow and c...
Q: What is the relationship between management theory and practice? A:Â Â INTRODUCTION: In this answer the relationship in between management theory & practice is clearly defined, starting with defining the meaning of management theory, later on the relation in between the two is highlighted followed by a critical review & conclusion. WHAT IS MANAGEMENT THEORY? Management theory is a lens that allows people to interpret modes of management, to identify a particular set of problems and to seek...
Introduction The concept of corporate strategy battles with the perennial issue of determining the overall purpose and scope of an organisation. From a contemporary perspective, it involves the specification of long-term goals and objectives that will add value to the business and cope with the uncertainty of modern times. As a practice, it consists of adopting courses of action and allocating resources in ways necessary for carrying out the overall objectives. Widely recognised as the most p...
I work for FirstEnergy, an Electric Utility Company, and a portion of our business is running a customer service department for our customers to call when they have issues with their bills, meter readings and to report outages. However, I would have to say that we are performing far from a high performing organization when it comes to our customer service. In the last 3 years we have implemented a new automatic call system that forces the client to go through endless automated prompts, menus ...
